AI Insights · Timothy · July 2022
Top 5 Free to Play Games on iOS in the UK - Q2 2022
Discover the performance trends of the top 5 free-to-play games on iOS in the UK for Q2 2022, including key insights into their downloads, revenue, and active user metrics.
In the second quarter of 2022, the top 5 free-to-play games on iOS in the United Kingdom showed diverse performance trends in terms of downloads, revenue, and active users. Below, we delve into the specifics for each game based on data from Sensor Tower.
Roblox saw a moderate fluctuation in its weekly revenue, peaking at approximately $786K in early April and experiencing a slight dip to around $574K by late April. Downloads ranged from 26K to 47K weekly, with a noticeable spike to nearly 40K at the end of May. Active users demonstrated a steady increase from 1.45M to about 1.60M by the end of June.
Candy Crush Saga maintained a consistent weekly revenue, hovering around $480K to $520K. Downloads were relatively stable, fluctuating between 13K and 21K, with a peak of 18K in the last week of June. Active users varied slightly but remained robust, ranging from 387K to 440K throughout the quarter.
Coin Master exhibited a gradual decline in weekly downloads from 47K in late March to about 18K by the end of June. Weekly revenue showed some fluctuation, starting at $461K and ending at $452K, with a notable dip to around $351K in mid-June. Active users saw a slight decrease from 179K to approximately 160K over the quarter.
State of Survival: Zombie War experienced variable weekly revenue, peaking at $296K in mid-April and declining to about $199K by the end of June. Downloads showed a downward trend from 8.3K to around 3.3K. Active users ranged from roughly 83K to 76K, with fluctuations throughout the period.
Homescapes reported relatively stable revenue, averaging around $235K weekly, with a slight decline to $202K in late June. Downloads were lower compared to other titles, ranging from 2.6K to 12K, peaking in early April. Active users showed a gradual decrease from 265K to approximately 217K.
These insights reflect the varying dynamics of the free-to-play gaming market on iOS in the UK during Q2 2022. For more detailed analytics and trends, visit Sensor Tower.
